A Study on the Advertising Acceptance Attitudes According to the Native Advertising of Sports Products : Focusing on Advertising Acceptance Factors and Sharing Intention
{"title":"A Study on the Advertising Acceptance Attitudes According to the Native Advertising of Sports Products : Focusing on Advertising Acceptance Factors and Sharing Intention","authors":"Shin-Jae Park, Da-ul Jeong","doi":"10.34283/ksgs.2023.17.special.19","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":389508,"journal":{"name":"Journal of Golf Studies","volume":"48 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Golf Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.34283/ksgs.2023.17.special.19","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}