Problems of e-commerce development in Russia

Abstract

E-commerce has long been an integral part of the economy of both Russia and the whole world. Its share in global GDP is steadily growing, despite the numerous geopolitical difficulties of recent years. The authors of the article analyze statistical parameters describing the development of e-commerce in the Russian Federation, and also investigate numerous internal and external factors affecting its change. The current trends in the state of e-commerce in Russia are analyzed. As a result of the analysis of the data, the authors identify a number of problems that currently hinder the progress of such an important part of the Russian economy as online trading. Based on the structuring and evaluation of the identified problems, a set of measures is proposed that can contribute to the positive dynamics of e-commerce indicators in the Russian Federation.