Application of the business process re-engineering mechanism in the construction of an adaptive management system at the enterprise in the conditions of entering foreign markets

Abstract

Introduction. The relevance of the problem of building and using an adaptive management system at an enterprise lies in the fact that entering foreign markets requires a revision of the strategy, because in the context of international competition, changing demand and consumer habits, an adaptive management system is needed that will allow for a quick response to changes and meet the requirements of the foreign market. The most common problem is the lack of a clear methodology and systematization in planning, implementing and controlling the processes of adaptation to new markets. This is mainly due to the unstructured nature of adaptive business processes, which has a negative impact on the efficiency of companies and their ability to meet the challenges associated with entering foreign markets. The purpose of the paper is to study the problems of adaptive management and to develop a mechanism for reengineering business processes when building and using an adaptive management system at an enterprise in the context of entering foreign markets. Results. In modern international business, the practice of using the business process reengineering mechanism is gaining momentum, which allows building a system that ensures the prompt and adaptive combination of activities of various departments and branches of an enterprise into end-to-end business processes controlled by management. The development of a mechanism for reengineering business processes at an enterprise will facilitate the construction and use of an adaptive management system by introducing innovations, optimizing business procedures, which will allow the company to be more flexible and readier to respond to changes in the conditions of entering foreign markets. The development of a business process reengineering mechanism is intended to solve the problems associated with the need to adapt the company to the new conditions and challenges of foreign markets. Conclusion. Based on a comprehensive analysis of potential problems, it has been determined that the most urgent problem in the process of building and using an adaptive management system at an enterprise in the context of entering foreign markets is the unstructured adaptive business processes at the enterprise. The recommended way to solve this problem is to develop a mechanism for reengineering business processes. The development of a mechanism for reengineering business processes will help to solve the problems associated with the need to adapt the enterprise to the new conditions and challenges of foreign markets.