Dominasi Kuasa Kapitalis terhadap Buruh dalam Plot Film Sorry to Bother You Ditinjau melalui Semiotika John Fiske

Abstract

Domination of Capitalism Power Over Labor In The Movie Plot, Sorry To Bother You Reviewed Through John Fiske’s Semiotics The research entitled “The Domination of Capitalist Power over Labor in the Plot of Sorry to Bother You Reviewed Through John Fiske’s Semiotics” aims to seek the domination of capitalist power over workers through the plot in the film using three codes of television as part of semiotics by John Fiske. This research is a qualitative research with a qualitative descriptive method, namely by searching for the domination of power by the capitalists over the workers in the plot in the film Sorry to Bother You. The unit of analysis to be used is the scene. The research data were then processed by qualitative analysis, then coded by John Fiske’s three level of social codes theory, so that several conclusions could be drawn. Based on the research results, it can be concluded that the plot in the film Sorry to Bother You shows the domination of power by the RegalView and WorryFree companies as capitalists. John Fiske’s three codes of television theory reveals it through the stages of reality, representation, and ideology.