Mapping the Scope of China’s Soft Power in Estonia

Abstract

This article examines China’s soft power in Estonia since the launch of the Belt and Road Initiative in 2013. Findings have suggested that while Beijing’s domestic political values do not inform its projection of soft power, the Estonian government and general public perceive China mainly through the prism of its state-centric governance model and consequently view most of China’s deployment of supposedly “soft” power as sharp.