An analytical study for hosting sporting events to advance the Egyptian sports industry

Abstract

The research aims to study the reality of hosting sporting events on sports marketing, whether in terms of television broadcasting rights, match commentary platforms, as well as souvenirs and sports industrial products, and on the other hand, tourism programs for the hosted teams. The researchers used the descriptive approach of “analytical studies”, and the basic research sample consisted of ( 314) faculty members from the faculties of physical education, media, and tourism, leaders of the Ministry of Youth and Sports, members of the Olympic Committee, the board of directors of private clubs, the board of directors of collective and individual popular sports federations, members and officials of entities associated with sports tourism, presidents and officials of sports joint-stock companies, as well as employees. In the field of sports media, the study concluded that the Ministry of Youth and Sports seeks to host African, Arab and international championships in various individual or team sports, as well as sports that are not widespread or less popular, and the state achieves many goals from these tournaments, whether financially, politically or socially, and this return is from The most important components of the Egyptian sports industry.