SOCIAL STRATEGY AS CROWDFUNDING PLATFORM IN INCREASING SOCIAL PARTICIPATION ONLINE BY KITABISA.COM

Al-Basyar : Jurnal Pengembangan Masyarakat Islam Pub Date : 2023-12-04 DOI:10.19109/al-basyar.v1i2.18614

Fauzan Rasyid Nabawi, Wahyunengsih Wahyunengsih

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Abstract

This research focused on Social Strategy as a Crowdfunding Platform to Increase Online Social Participation by Kitabisa.com. The purpose of this research is to provide information to the general public about the Kitabisa.com crowdfunding platform, what the mechanism is, the system, and the role of the crowdfunding company by taking 5 original and valid data. The method used is descriptive research method by combining with a focus on data collection and data analysis. The research instrument was in the form of a list of questions that we made through settings on the crowdfunding application to obtain social data on strategies as a crowdfunding platform to increase social participation. The results of our research show that the data in a crowdfunding application, Kitabisa.com, contains various variations, starting from data analysis through the financial dimension and the customer dimension. The conclusion of this study is that the Kitabisa.com Crowdfunding Platform has a role as a social strategy to increase social participation online. Keywords: Crowdfunding Platform, Kitabisa.com, Social Strategy

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kitabisa.com 将社交战略作为众筹平台，提高在线社交参与度

本研究的重点是 Kitabisa.com 作为众筹平台提高在线社会参与度的社会战略。本研究的目的是通过提取 5 个原始有效数据，向公众提供有关 Kitabisa.com 众筹平台、机制、系统和众筹公司作用的信息。采用的方法是描述性研究法，重点是数据收集和数据分析。研究工具采用问题清单的形式，我们通过在众筹应用程序上的设置来获取有关作为众筹平台提高社会参与度的策略的社会数据。研究结果表明，Kitabisa.com 众筹应用程序中的数据包含多种变化，从财务维度和客户维度的数据分析开始。本研究的结论是，Kitabisa.com 众筹平台可作为一种社会战略，提高在线社会参与度。关键词众筹平台、Kitabisa.com、社会战略

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Al-Basyar : Jurnal Pengembangan Masyarakat Islam

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