UPAYA PENGEMBANGAN DAN PENINGKATAN PENDAPATAN INDUSTRI KREATIF DI KOTA PALEMBANG

MOTIVASI Pub Date : 2023-12-08 DOI:10.32502/mti.v8i2.6589
Amidi Amidi, Mardiana Puspasari, Azizul Novandri
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Abstract

Purpose –This research aims to determine the problems still faced by the creative industry in Palembang City. To find out and formulate policies, strategies, programs and activities that must be carried out in the development of creative industries in Palembang City. To find out the efforts that must be made to encourage an increase in the income of creative industry players in Palembang City. Design/methodology –The area of this study is Palembang City. Types of data are secondary data and primary data, primary data obtained through interviews, secondary data, in the form of data and/or information obtained from documentation. The analysis technique uses SWOT analysis. Findings - The creative industry in the City of Palembang has contributed to the progress and development of the economy in the City of Palembang in particular and in South Sumatra in general, creative industry businesses in the City of Palembang are still possible to develop, so that they still provide promising business opportunities in the future, business The creative industry in Palembang City is still faced with HR, marketing, management and capital problems. Creative industry businesses in Palembang City have absorbed a lot of labor, so that the creative industry in Palembang City has contributed to overcoming the unemployment problem.
努力发展和增加巴伦邦市创意产业的收入
目的--本研究旨在确定巴伦邦市创意产业仍然面临的问题。找出并制定发展巴伦邦市创意产业必须执行的政策、战略、计划和活动。找出为鼓励增加巴伦邦市创意产业参与者的收入而必须做出的努力。设计/方法--本研究的区域为巴伦邦市。数据类型包括二级数据和一级数据,一级数据通过访谈获得,二级数据以数据和/或文献信息的形式获得。分析技术采用 SWOT 分析法。研究结果 - 巴伦望市的创意产业为巴伦望市乃至整个南苏门答腊的经济进步和发展做出了贡 献,巴伦望市的创意产业企业仍有发展的可能,因此它们在未来仍能提供有前景的商机, 但巴伦望市的创意产业仍面临人力资源、营销、管理和资金等问题。巴伦邦市的创意产业企业吸纳了大量劳动力,因此巴伦邦市的创意产业为克服失业问题做出了贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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