THE GUIDELINE FOR MAKING NEW WOMEN ENTREPRENEUR : A CASE STUDY OF HOME HEALTH CARE SERVICES

RMUTT Global Business and Economics Review Pub Date : 2023-12-16 DOI:10.60101/rmuttgber.2023.264338

Jakkapong Sukphan, Pusanisa Thechatakerng, Whachiraporn Boonpradub

{"title":"THE GUIDELINE FOR MAKING NEW WOMEN ENTREPRENEUR : A CASE STUDY OF HOME HEALTH CARE SERVICES","authors":"Jakkapong Sukphan, Pusanisa Thechatakerng, Whachiraporn Boonpradub","doi":"10.60101/rmuttgber.2023.264338","DOIUrl":null,"url":null,"abstract":"The objectives of this research were to study the pattern of home health care services and provide the guidelines for creating new women entrepreneurs in Sansai District, Chiang Mai Province, using the Business Model Canvas. The researcher used qualitative research and used purposive sampling method. A semi-structured interview was used to collect data through in-depth interviews. The informants consisted of ten healthcare and elderly care entrepreneurs, six healthcare workers working in the hospital, five healthcare workers working in promoting hospitals, four rescue workers, and five public health officers in Sansai Chiang Mai, a total of 30 persons. The results show that home health care services for women entrepreneurs could be divided into three types: 1) nursing homes, 2) elderly transportation services, and 3) home elderly care services. In addition, the results reveal that new women entrepreneurs should understand the basic concept of business operations. It consists of the following elements for consideration: 1) Determine the service model. 2) Determine the target customers. 3) Determine the key activities. 4) Identify the key resources. 5) Finding the network. 6) Consideration of the revenue. 7) Understand the cost structure. 8) Use appropriate communication tools. 9) Maintain customer relationships.","PeriodicalId":508629,"journal":{"name":"RMUTT Global Business and Economics Review","volume":"276 ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"RMUTT Global Business and Economics Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.60101/rmuttgber.2023.264338","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

Abstract

The objectives of this research were to study the pattern of home health care services and provide the guidelines for creating new women entrepreneurs in Sansai District, Chiang Mai Province, using the Business Model Canvas. The researcher used qualitative research and used purposive sampling method. A semi-structured interview was used to collect data through in-depth interviews. The informants consisted of ten healthcare and elderly care entrepreneurs, six healthcare workers working in the hospital, five healthcare workers working in promoting hospitals, four rescue workers, and five public health officers in Sansai Chiang Mai, a total of 30 persons. The results show that home health care services for women entrepreneurs could be divided into three types: 1) nursing homes, 2) elderly transportation services, and 3) home elderly care services. In addition, the results reveal that new women entrepreneurs should understand the basic concept of business operations. It consists of the following elements for consideration: 1) Determine the service model. 2) Determine the target customers. 3) Determine the key activities. 4) Identify the key resources. 5) Finding the network. 6) Consideration of the revenue. 7) Understand the cost structure. 8) Use appropriate communication tools. 9) Maintain customer relationships.

查看原文本刊更多论文

新女性创业指南：家庭保健服务案例研究

本研究的目的是研究家庭医疗保健服务的模式，并为清迈府双赛县使用 "商业模式画布 "创建新的女企业家提供指导。研究人员采用了定性研究和目的取样法。采用半结构化访谈法通过深度访谈收集数据。访谈对象包括 10 名医疗保健和老年护理企业家、6 名在医院工作的医护人员、5 名在推广医院工作的医护人员、4 名救援人员和 5 名三色清迈的公共卫生官员，共计 30 人。结果显示，女企业家的家庭医疗保健服务可分为三种类型：1) 养老院；2) 老人交通服务；3) 居家养老服务。此外，研究结果还显示，新女性创业者应了解企业运营的基本概念。它包括以下考虑要素：1) 确定服务模式。2) 确定目标客户。3) 确定关键活动。4) 确定关键资源。5) 寻找网络。6) 考虑收入。7) 了解成本结构。8) 使用适当的沟通工具。9) 维护客户关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

RMUTT Global Business and Economics Review

自引率

0.00%

发文量