Social Perception and Attitude Towards International Sporting Events of Local Residents

IF 3.1 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Tünde Máté, Attila Kajos
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Abstract

Sporting events are central to the world of professional sports, making the acceptance and support of these events critical to their success. Our study aimed to analyse the relationship between opinion formation (support or opposition) and general attitudes toward sporting events in Hungary. And also to explore how attitudes towards sporting events differ from those who do not. To determine the connection and effects of the model, we use Covariance-based Structural Equation Modelling (CB-SEM), while in order to analyse the differences of supporter types we concluded a Cluster analysis. The latent variables of the developed SEM model had high internal consistency and good reliability, while the model had good psychometric properties. The results indicate that attitude has a significantly positive effect on perceived positive impacts of sports events (=0.93), explaining 87% of its variance, while it also has a significantly negative effect on perceptions of negative impacts of sporting events (>=-0.42). In addition, there is a strong direct effect between positive attitudes towards sports events and their positive perception. Through cluster analysis, we identified four significantly distinct groups: "Opponents" (13.5%), "Indifferent" (28.6%), "Rational Supporters" (29.4%), and "Enthusiastic Supporters" (28.6%). Most of the respondents agreed that international sporting events can enhance the image of the host city, promote economic development, and stimulate the local economy. However, perceived negative effects were driven by political reasons, such as government support for sports and lack of information. Therefore, our findings suggest that education and the provision of accurate information can help increase support for similar sporting events.
当地居民对国际体育赛事的社会认知和态度
体育赛事是职业体育世界的核心,因此对这些赛事的接受和支持对赛事的成功至关重要。我们的研究旨在分析匈牙利体育赛事的意见形成(支持或反对)与一般态度之间的关系。同时探讨对体育赛事的态度与不支持体育赛事的态度有何不同。为了确定模型的联系和效果,我们使用了基于协方差的结构方程模型(CB-SEM),而为了分析支持者类型的差异,我们进行了聚类分析。所建立的 SEM 模型的潜在变量具有较高的内部一致性和良好的可靠性,同时该模型具有良好的心理测量特性。结果表明,态度对体育赛事积极影响的感知有显著的正向影响(=0.93),解释了 87% 的方差,而态度对体育赛事消极影响的感知也有显著的负向影响(>=-0.42)。此外,对体育赛事的积极态度与体育赛事的积极感知之间存在很强的直接效应。通过聚类分析,我们确定了四个明显不同的群体:"反对者"(13.5%)、"漠不关心者"(28.6%)、"理性支持者"(29.4%)和 "热情支持者"(28.6%)。大多数受访者同意,国际体育赛事可以提升主办城市的形象,促进经济发展,刺激当地经 济。然而,受访者认为国际体育赛事会带来负面影响的原因主要是政治因素,如政府对体育运动的支持和信息匮乏。因此,我们的调查结果表明,教育和提供准确的信息有助于增加对类似体育赛事的支持。
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来源期刊
Journal of Tourism and Services
Journal of Tourism and Services HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
16.70%
发文量
14
期刊介绍: Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.
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