Management of the intellectual capital of the enterprise in times of great changes

Abstract

Intellectual capital is an important element of forming the competitiveness of economic systems at all levels of management. Intellectual capital is a concept that indicates the importance of knowledge, intellectual resources and skills to achieve success in various phenomena. This includes all intangible assets that are delivered to organizations or individuals. The paper shows that the correct management of intellectual capital allows to improve technical and economic results and to compete decently in a certain segment of the market in unstable conditions. Management of intellectual capital of enterprises is reduced to effective management of data, information and intellectual tasks of the organization. This includes creating, using, protecting and maximizing the value of intellectual assets such as patents, brands, know-how, technology and of course human capital. Stimulating the creative potential of employees, active use of information and analytics for decision-making, as well as effective management of the situation within the organization helps to create a sustainable competitive advantage and promote innovation. The use of special knowledge and practical skills, the use of scientific discoveries has a positive effect on the expansion of innovative developments within the enterprise and increases the overall level of competitiveness. The concept of "intellectual capital" is considered as the acquisition of new knowledge, skills and experience that ensure the economic sustainability of the enterprise. On the basis of the studied material, management principles are highlighted regarding the movement of intellectual capital and its components during the economic instability of the functioning of enterprises. The priority directions for improving the intellectual capital management of the enterprise in conditions of strategic changes are formulated.