MULTI-DIMENSIONAL ATTRIBUTES OF ORGANIZING AN ECO-RUN EVENT FOR SUSTAINABLE TOURISM AND ITS POWERFUL IMPACT ON SATISFACTION AND LOYALTY OF TOURIST-RUNNERS

Q1 Social Sciences

Geojournal of Tourism and Geosites Pub Date : 2023-12-29 DOI:10.30892/gtg.50402-1120

Siyathorn Nakphin, Benya Jariyawijit, Kessini Tripongpun

引用次数: 0

Abstract

This paper aims to investigate the attributes of organizing an eco-run event for sustainable tourism and the causal effects of loyalty through the eco-run event attributes and satisfaction. Data were collected from 761 Thai runners experienced in a running event in tourist destinations. The questionnaires were tested using Cronbach’s Alpha of attitude toward eco-run events, satisfaction, and loyalty, .941, .943, and .929, respectively. The data were analyzed by the structural equation model. The results illustrated 11 key attributes being a new concept managing running events responding to sustainable tourism. The paper found positive effects among the 11 attributes, satisfaction, and loyalty. Consequently, applying the key attributes can enhance tourist runners' satisfaction and loyalty. The results can make contributions to organizers, CBT, and academics in organizing an eco-run event sustaining tourism.

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组织可持续旅游生态活动的多维属性及其对旅游经营者满意度和忠诚度的强大影响

本文旨在研究为可持续旅游业组织生态跑步活动的属性，以及通过生态跑步活动属性和满意度对忠诚度产生的因果效应。本文收集了 761 名在旅游目的地参加过跑步活动的泰国跑步者的数据。问卷采用 Cronbach's Alpha 对生态跑步活动的态度、满意度和忠诚度进行了检验，结果分别为 0.941、0.943 和 0.929。数据采用结构方程模型进行分析。结果表明，11 个关键属性是管理可持续旅游活动的新概念。本文发现这 11 个属性、满意度和忠诚度之间存在正效应。因此，应用关键属性可以提高游客的满意度和忠诚度。研究结果可为组织者、中央商务区旅游局和学术界组织可持续旅游业生态跑步赛事做出贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Geojournal of Tourism and Geosites Social Sciences-Geography, Planning and Development

CiteScore

3.90

自引率

0.00%

发文量

156

审稿时长

24 weeks

期刊介绍： GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.