THE ATTRACTION OF CAN THO CITY, VIETNAM AS A TOURIST DESTINATION

Q1 Social Sciences

Geojournal of Tourism and Geosites Pub Date : 2023-12-29 DOI:10.30892/gtg.50426-1144

L. D. Hai, Quoc Nghi Nguyen, Khuu Ngoc Huyen

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Abstract

This study aims to demonstrate the influencing factors on the destination attractiveness of Can Tho City, Vietnam. From October 2022 to November 2022, the study collected data using a convenient sampling method, with a sample size of 268 tourists. A mixed-method research approach combining qualitative and quantitative research methods was employed to validate the research hypotheses. For qualitative research, a focus group discussion method was conducted to identify appropriate scales for the research model. For quantitative research, the following analytical methods were utilized: testing the reliability of the scales using Cronbach’s alpha coefficient, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). The research results indicate that the attraction of Can Tho City as a tourism destination depends on 08 factors, including the natural environment, local culture, local cuisine, recreational activities, infrastructure, service price, tourism promotion, and local residents. Among these, tourism promotion is the most significant and influential factor affecting the attraction of Can Tho City as a tourism destination.

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越南苴却市作为旅游目的地的吸引力

本研究旨在说明越南芹苴市旅游目的地吸引力的影响因素。从 2022 年 10 月至 2022 年 11 月，本研究采用方便抽样法收集数据，样本量为 268 名游客。研究采用了定性与定量相结合的混合研究方法来验证研究假设。在定性研究方面，采用了焦点小组讨论法，为研究模型确定了适当的量表。在定量研究方面，采用了以下分析方法：使用 Cronbach's alpha 系数测试量表的可靠性、探索性因素分析 (EFA)、确认性因素分析 (CFA) 和结构方程模型 (SEM)。研究结果表明，芹苴市作为旅游目的地的吸引力取决于 08 个因素，包括自然环境、当地文化、当地美食、娱乐活动、基础设施、服务价格、旅游宣传和当地居民。其中，旅游推广是影响芹苴市旅游目的地吸引力的最重要、最有影响力的因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Geojournal of Tourism and Geosites Social Sciences-Geography, Planning and Development

CiteScore

3.90

自引率

0.00%

发文量

156

审稿时长

24 weeks

期刊介绍： GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.