IMPACT OF DESTINATION SOCIAL RESPONSIBILITY ON DESTINATION BRAND EQUITY AND REVISIT INTENTION AT DESTINATIONS IN THE SOUTHEAST REGION, VIETNAM

Q1 Social Sciences

Geojournal of Tourism and Geosites Pub Date : 2023-12-29 DOI:10.30892/gtg.514spl10-1165

Pham Ngoc Kim Khanh, Nguyen Thanh Long

引用次数: 0

Abstract

This study aims to examine the impact of destination social responsibility on destination brand equity and revisit intention at destinations in the Southeast region, Vietnam. Combining qualitative and quantitative research methods with a 593-tourist survey at the destinations. The results show that destination social responsibility positively affects destination brand equity and the revisit intention at the destinations. Destination social responsibility also affected revisit intention through destination brand equity as a moderating factor. From these findings, some managerial implications were proposed for tourism managers, destinations, and enterprises to be more interested in destination social responsibility activities and destination brand equity to improve the revisit intention of tourists in the Southeast region, Vietnam.

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目的地社会责任对越南东南部地区目的地品牌资产和重游意向的影响

本研究旨在考察目的地社会责任对越南东南部地区目的地品牌资产和重游意向的影响。研究结合了定性和定量研究方法，在旅游目的地对 593 名游客进行了调查。结果表明，目的地社会责任对目的地品牌资产和重游意向有积极影响。目的地社会责任还通过目的地品牌资产这一调节因素影响重游意向。根据这些研究结果，我们提出了一些管理启示，希望旅游管理者、目的地和企业更加关注目的地社会责任活动和目的地品牌资产，以提高越南东南部地区游客的重游意向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Geojournal of Tourism and Geosites Social Sciences-Geography, Planning and Development

CiteScore

3.90

自引率

0.00%

发文量

156

审稿时长

24 weeks

期刊介绍： GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.