Research on the Integrated Development of Sports Tourism Resources and Health Care Industry on the Background of “Healthy China” Taking the Zodong Area of Garze Prefecture as an Example

Abstract

Since the 18th National Congress of the Communist Party of China, with the gradual improvement of people’s living standards and the comprehensive progress of social development, especially after the implementation of the strategy of strengthening China through sports, the comprehensive strength shown by China cannot be underestimated. The people’s cognition of the impact of sports activities on health is constantly changing, and the people’s investment in health is becoming more rational and diversified. The leisure sports tourism and health convalescence industry are gradually developing and integrating with each other. Under the new development opportunities, the basic conditions and dilemmas of the development of the combination of tourism, sports and health care in the Zodong Area of Garze Prefecture are analyzed. Combined with the rich tourism resources, obvious geographical advantages and unique national culture, a new industry trend combining tourism, sports and health care is created in accordance with local conditions in sports tourism and health convalescence, providing new impetus for the high-quality development of local economy.