A Study on the Impact of Entrepreneurship on College Students' Entrepreneurial Activities and Will to Start a Business: Targeted to Beauty Major College Students

Abstract

This study confirmed the impact of entrepreneurship among cosmetology college students on their will to start a business, and empirically analyzed whether entrepreneurship activities had a mediating effect. Based on previous research at home and abroad, theories of entrepreneurship, entrepreneurial activity, and entrepreneurial will were reviewed, and a research model and hypothesis were derived based on the theories. Of the 170 returned survey responses, 162, excluding 8 inappropriate ones, were selected for final analysis. The results of this study are as follows. Among the innovativeness, progressiveness, and risk-taking of entrepreneurship, progressiveness was found to have a significant effect on start-up activities, and start-up activities had a significant effect on the will to start a business. It was found to have a significant effect. These research results suggest the importance of cultivating entrepreneurship and entrepreneurship activities to increase the willingness to start a business among cosmetology departments.