Charity running event for homelessness: the framing effects on prosocial behavioral intentions

IF 3.6 2区 教育学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Erica Donlinting, Yong Jae Ko, Jinwoo Ahn, Joon Sung Lee, Dan Connaughton
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引用次数: 0

Abstract

What are differential framing effects of promotional messages on participants’ prosocial behavioral intentions in the context of charity running events? Do content richness and plight information p...
无家可归者慈善跑步活动:对亲社会行为意向的框架效应
在慈善跑步活动中,促销信息对参与者的亲社会行为意向有哪些不同的框架效应?丰富的内容和困境信息是否会影响参与者的亲社会行为意向?
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来源期刊
European Sport Management Quarterly
European Sport Management Quarterly HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
11.80%
发文量
51
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