Role of Demographic Factors in Shaping Sustainable Lifestyles: An Empirical Study in Vietnam

Abstract

In recent years, sustainable lifestyles (SLS) has emerged as a topic that addresses the trend of sustainable development globally. However, most developing and emerging economies have not put adequate effort to promote SLS. Vietnam is not an exception. There is not much evidence of how Vietnamese people are responding to the urgent call of actions towards sustainable development. In such a context, this paper explores how demographic factors shape the SLS in Vietnam. An online survey was implemented to gather primary data from Vietnamese people in four months. Finally, we received 385 valid responses. ANOVA tests were employed to check the proposed hypotheses about the differences in SLS regarding age, gender, and income. Research results revealed that age, gender and income are not associated with the SLS of Vietnamese people. Our findings imply that the Vietnamese government should play a proactive role in promoting SLS. Some recommendations were proposed, including investment in public transportation, sustainable product design, zero-waste policies, and the like.