Intention to use green energy among Chinese adults: an extended value-attitude-intention model

IF 2.5 Q3 MANAGEMENT

International Journal of Energy Sector Management Pub Date : 2023-12-13 DOI:10.1108/ijesm-06-2023-0018

Wai Ming To, King Hang Lam

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Abstract

Purpose Switching to green energy is a crucial step in achieving carbon neutrality. This study aims to explore what motivates people to use green energy and how much more people are willing to pay for green energy. Design/methodology/approach Grounded on the value–attitude–intention hierarchy, this study proposes that environmental consciousness as a human value influences attitudes including attitude toward environmental issues and attitude toward ecosocial benefits while attitudes, information and knowledge about green energy and quality and price of green energy influence people’s intention to use green energy. Data were collected from 342 Chinese adults. Findings Results showed that environmental consciousness significantly and positively influenced attitudes while attitude toward environmental issues had the greatest effect on people’s intention to use green energy, followed by quality and price of green energy. About 44% respondents were willing to pay 2.5% to <5% more money for green energy. Originality/value This study extended the use of value–attitude–intention hierarchy to investigate what motivates people to use green energy. Specifically, this study demonstrated that quality and price, and knowledge and information also significantly shaped people’s intention to use green energy significantly.

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中国成年人使用绿色能源的意向：一个扩展的价值-态度-意向模型

目的转向绿色能源是实现碳中和的关键一步。本研究基于价值-态度-意向的层次结构，提出环境意识作为一种人类价值观影响着人们的态度，包括对环境问题的态度和对生态社会效益的态度，而绿色能源的态度、信息和知识以及绿色能源的质量和价格则影响着人们使用绿色能源的意向。结果表明，环境意识对人们的态度有显著的积极影响，而对环境问题的态度对人们使用绿色能源的意向影响最大，其次是绿色能源的质量和价格。约 44% 的受访者愿意为绿色能源多支付 2.5% 到 <5% 的费用。具体而言，本研究表明，质量和价格、知识和信息也在很大程度上影响着人们使用绿色能源的意愿。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Energy Sector Management MANAGEMENT-

CiteScore

6.80

自引率

22.60%

发文量

期刊介绍： The International Journal of Energy Sector Management aims to facilitate dissemination of research on issues relating to supply management (covering the entire supply chain of resource finding, extraction, production, treatment, conversion, transportation, distribution and retail supply), demand and usage management, waste management, customer and other stakeholder management, and solutions thereto. The journal covers all forms of energy (non-renewable and renewable), forms of supply (centralised or decentralised), ownership patterns (public or private, cooperative, joint, or any other), market structures (formal, informal, integrated, disintegrated, national, international, local, etc.) and degress of commoditisation (e.g. internationally traded, regionally traded, non-traded, etc.). The journal aims to cover a wide range of subjects relevant to the management of the energy sector, including but not limited to: Management of scarce resources (economic, financial, human and natural), projects, activities and concerns (e.g. regulatory, social and environmental aspects), technologies and knowledge Business strategy, policy and planning as well as decision support systems for energy sector management Business organisation, structure and environment, and changes thereto Globalisation and multi-cultural management Management of innovation, change and transition.