The Next ‘Deep’ Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach

IF 6.9 3区管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS

Information Systems Frontiers Pub Date : 2023-12-23 DOI:10.1007/s10796-023-10462-x

Vincent Charles, Nripendra P. Rana, Ilias O. Pappas, Morten Kamphaug, Keng Siau, Kenth Engø-Monsen

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Abstract

The existing body of literature indicates a growing interest in research pertaining to the influence of artificial intelligence (AI) on marketing strategies, processes, and practices. However, further studies are required to fully unravel its complete potential and the implications it holds for practical application. The aim of this special issue on “The Next ‘Deep’ Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach” is to explore the next frontiers and delve into the various facets of AI-driven marketing, shedding light on cutting-edge research and practical insights that can shape the future of the field. It also focuses on novel ways of using AI techniques to derive innovative insights that can streamline marketing processes and make businesses more effective. The papers herein contribute not only to the advancement of knowledge and understanding surrounding the utilisation of AI in marketing but also play a crucial role in establishing a renewed and revitalised research agenda.

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X 到 Z 营销领域的下一个 "深度 "话题：人工智能驱动的方法

现有文献表明，人们对人工智能（AI）对营销战略、流程和实践的影响的研究兴趣与日俱增。然而，要充分挖掘人工智能的全部潜力及其对实际应用的影响，还需要进一步的研究。本特刊的主题是 "X 到 Z 营销中的下一个'深度'事物：本特刊以 "X 到 Z 营销领域的下一个'深度'话题：人工智能驱动的方法 "为主题，旨在探索下一个前沿领域，深入研究人工智能驱动的营销的方方面面，揭示能够塑造该领域未来的前沿研究和实用见解。报告还重点探讨了使用人工智能技术获得创新见解的新方法，从而简化营销流程，提高企业效率。这些论文不仅有助于提高人们对人工智能在营销中的应用的认识和理解，而且在制定新的研究议程方面也发挥着至关重要的作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Information Systems Frontiers 工程技术-计算机：理论方法

CiteScore

13.30

自引率

18.60%

发文量

127

审稿时长

9 months

期刊介绍： The interdisciplinary interfaces of Information Systems (IS) are fast emerging as defining areas of research and development in IS. These developments are largely due to the transformation of Information Technology (IT) towards networked worlds and its effects on global communications and economies. While these developments are shaping the way information is used in all forms of human enterprise, they are also setting the tone and pace of information systems of the future. The major advances in IT such as client/server systems, the Internet and the desktop/multimedia computing revolution, for example, have led to numerous important vistas of research and development with considerable practical impact and academic significance. While the industry seeks to develop high performance IS/IT solutions to a variety of contemporary information support needs, academia looks to extend the reach of IS technology into new application domains. Information Systems Frontiers (ISF) aims to provide a common forum of dissemination of frontline industrial developments of substantial academic value and pioneering academic research of significant practical impact.