Social Comparison in Narrative Persuasion: When Struggling Characters Serve as Motivation

IF 1.2 Q3 COMMUNICATION

Communication Reports Pub Date : 2023-12-12 DOI:10.1080/08934215.2023.2278486

Melissa J. Robinson

引用次数: 0

Abstract

The effects of gain and loss frames have been examined extensively, but there can be more nuance in health narratives. Experimental research with narratives has not yet thoroughly investigated all ...

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叙事说服中的社会比较：当挣扎中的人物成为动机时

人们已经对收益和损失框架的影响进行了广泛研究，但在健康叙述中可能存在更多细微差别。有关叙事的实验研究尚未彻底调查所有...

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来源期刊

Communication Reports COMMUNICATION-

CiteScore

3.70

自引率

0.00%

发文量

期刊介绍： Communication Reports (CR), published biannually since 1988, is one of two scholarly journals of the Western States Communication Association (WSCA). The journal publishes original manuscripts that are short, data/text-based, and related to the broadly defined field of human communication. The mission of the journal is to showcase exemplary scholarship without censorship based on topics, methods, or analytical tools. Articles that are purely speculative or theoretical, and not data analytic, are not appropriate for this journal. Authors are expected to devote a substantial portion of the manuscript to analyzing and reporting research data.