Formation of mass media image of Ukraineby means of the Antwerp newspaper «Het Laatste Nieuws»(during the third period of the Russian-Ukrainian war)

Abstract

The purposeof the study was to identify the means of forming the mass media image of Ukraine during the third period of the Russian-Ukrainian war by the foreign media «Het Laatste Nieuws».Research methodology. The research was carried out by conducting a quantitative and qualitative content analysis of 10 issues of the Antwerp newspaper «Het Laatste Nieuws»in the period from 23.02.2023 to 31.03.2023.Total number of analyzed publications: 1002 publications or 100%of these, 27 publications (2.69%) relatedto Ukraine/the war in Ukraine were found.News about Ukraine and/or the war in Ukraine is most often published in the special column «War in Ukraine» («Oorlog in Ukraine»).According to the results of processing the received data, it was established that the Antwerp newspaper «Het Laatste Nieuws»forms a positive image of our country on the world information area, highlighting the whole truth about the brutal war that Russia started on the territory of Ukraine.Conclusions.Demonstration of the military feats of our army, courage, bravery, endurance, heroism and patriotism of the Ukrainian military help to form the image of Ukraine as a protective country with high moral principles, competitive and purposeful. A positive massmedia image of the country in the international information space determines its place in the world ranking, ensures a successful future and development side by side with the leading countries of the world. The journalists of the Antwerp newspaper contribute to the formation of a prestigious image of Ukraine in the international information space, talking about the resistance of Ukrainians, the culture and Hontariuk, S. (2023). Formation of mass media image of Ukraineby means of the Antwerp newspaper "Het Laatste Nieuws"(during the third period of the Russian-Ukrainian war).Social Communications: Theory and Practice, 15(1), 78–95DOI: 10.51423/2524-0471-2023-15-1-578eISSN 2522-9125 pISSN 2252-0471https://new.comteka.com.ua/the ordinary life of the people in the conditions of Russian aggression. Demonstrating the truth about the aggressor country and the atrocities committed by the second army of the world on the territory of our country, «Het Laatste Nieuws»debunks myths and stereotypes about the «power and dignity of the Russian Federation».Keywords:image of Ukraine, mass-media, international information area, mass media image of Ukraine.