ASSESSMENT OF THE CURRENT SITUATION OF TOURISM DEVELOPMENT IN MANG DEN TOWN, KON PLONG DISTRICT, KON TUM PROVINCE, VIETNAM

Abstract

This study surveyed 120 domestic tourists in Mang Den Town, using the convenience sampling method. The method used to analyze primary data was descriptive statistics. The research results have proposed six factors to evaluate the current situation of tourism development in Mang Den Town, Kon Plong District, Kon Tum Province, Vietnam including: (1) Quality of tourism services and tourism resources; (2) Perceived prices; (3) Human resources; (4) Security, order, and safety; (5) Quality of tourism services and tourism infrastructure; (6) and Tourism resources and perceived prices, in which "Human resources" is the factor that has the strongest impact on the current situations of tourism development in Mang Den Town. Through research results, the article has proposed some solutions to develop tourism in Mang Den Town more effectively in the future.  Article visualizations: