How subsidiary and supplier misbehavior lead to corporate social responsibility performance improvements in multinationals

IF 8.6 1区 管理学 Q1 BUSINESS
Cheng Li, Alvaro Cuervo-Cazurra
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引用次数: 0

Abstract

We study how misbehavior in a multinational’s value network, not only in subsidiaries but also in suppliers, affects its corporate social responsibility (CSR) performance. Combining the network perspective of multinationals with the risk management view of CSR, we argue that major misbehavior in subsidiaries and independent suppliers leads to CSR performance improvements. The reason is that in response to the misbehavior, the multinational not only addresses the specific problem with the misbehaving party but also refines network-wide practices to rebuild its reputation and social contract with stakeholders, leading to better CSR performance. Additionally, we argue that home-country CSR mandates enhance this relationship. The reason is that the regulatory mandates heighten the multinational’s sensitivity to the costs of value network partners’ misbehavior, strengthening its response. Analyses of 1262 multinationals from 35 home countries in 2008–2018 support these ideas. They also reveal that while major subsidiary misbehavior leads to higher internal CSR performance, major supplier misbehavior results in higher external CSR performance. These ideas and findings introduce and highlight how managers can use CSR as an ex-post strategic tool for addressing reputational damage caused by misbehavior in their global value networks, complementing the use of CSR as a source of competitive advantage.

Abstract Image

子公司和供应商不当行为如何导致跨国公司企业社会责任绩效的改善
本文研究了跨国公司价值网络中的不当行为(不仅包括子公司,还包括供应商)如何影响其企业社会责任(CSR)绩效。将跨国公司的网络视角与企业社会责任的风险管理视角相结合,我们认为子公司和独立供应商的重大不当行为导致企业社会责任绩效的改善。原因在于,在应对不当行为时,跨国公司不仅解决了与行为失当方的具体问题,而且还改进了整个网络的实践,以重建其与利益相关者的声誉和社会契约,从而提高了企业社会责任绩效。此外,我们认为母国的企业社会责任要求加强了这种关系。原因在于,监管要求提高了跨国公司对价值网络合作伙伴不当行为成本的敏感性,从而加强了跨国公司的应对能力。对2008年至2018年来自35个母国的1262家跨国公司的分析支持了这些观点。研究还发现,子公司的重大不当行为会导致企业内部更高的CSR绩效,而供应商的重大不当行为会导致企业外部更高的CSR绩效。这些想法和发现介绍并强调了管理者如何将企业社会责任作为一种事后战略工具,以解决其全球价值网络中不当行为造成的声誉损害,补充企业社会责任作为竞争优势来源的使用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
16.20
自引率
10.30%
发文量
84
期刊介绍: The Selection Committee for the JIBS Decade Award is pleased to announce that the 2023 award will be presented to Anthony Goerzen, Christian Geisler Asmussen, and Bo Bernhard Nielsen for their article titled "Global cities and multinational enterprise location strategy," published in JIBS in 2013 (volume 44, issue 5, pages 427-450). The prestigious JIBS Decade Award, sponsored by Palgrave Macmillan, recognizes the most influential paper published in the Journal of International Business Studies from a decade earlier. The award will be presented at the annual AIB conference. To be eligible for the JIBS Decade Award, an article must be one of the top five most cited papers published in JIBS for the respective year. The Selection Committee for this year included Kaz Asakawa, Jeremy Clegg, Catherine Welch, and Rosalie L. Tung, serving as the Committee Chair and JIBS Editor-in-Chief, all from distinguished universities around the world.
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