{"title":"Let the user speak: Is feedback on Facebook a source of firms’ innovation?","authors":"Irene Bertschek , Reinhold Kesler","doi":"10.1016/j.infoecopol.2022.100991","DOIUrl":null,"url":null,"abstract":"<div><p>Social media open up new possibilities for firms to exploit information from various external sources. Does this information help firms to become more innovative? Combining firm-level survey data with information from firms’ Facebook pages, we study the role that firms’ and users’ activities on Facebook play in the innovation process. We find that firms’ adoption of a Facebook page as well as feedback from users are positively and significantly related to product innovations. Our results withstand a large set of robustness checks, including estimations that take potential endogeneity of firms’ Facebook use as well as unobserved heterogeneity into account. Analyzing the content of firm posts and user comments reveals that Facebook adoption is only correlated with product innovations if firms and users actively participate in a discussion, especially when engagement is above-average and comes from both sides.</p></div>","PeriodicalId":47029,"journal":{"name":"Information Economics and Policy","volume":"60 ","pages":"Article 100991"},"PeriodicalIF":4.5000,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information Economics and Policy","FirstCategoryId":"96","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0167624522000300","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
Social media open up new possibilities for firms to exploit information from various external sources. Does this information help firms to become more innovative? Combining firm-level survey data with information from firms’ Facebook pages, we study the role that firms’ and users’ activities on Facebook play in the innovation process. We find that firms’ adoption of a Facebook page as well as feedback from users are positively and significantly related to product innovations. Our results withstand a large set of robustness checks, including estimations that take potential endogeneity of firms’ Facebook use as well as unobserved heterogeneity into account. Analyzing the content of firm posts and user comments reveals that Facebook adoption is only correlated with product innovations if firms and users actively participate in a discussion, especially when engagement is above-average and comes from both sides.
期刊介绍：
IEP is an international journal that aims to publish peer-reviewed policy-oriented research about the production, distribution and use of information, including these subjects: the economics of the telecommunications, mass media, and other information industries, the economics of innovation and intellectual property, the role of information in economic development, and the role of information and information technology in the functioning of markets. The purpose of the journal is to provide an interdisciplinary and international forum for theoretical and empirical research that addresses the needs of other researchers, government, and professionals who are involved in the policy-making process. IEP publishes research papers, short contributions, and surveys.
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