The comprehensive application of the lawn ecology of the football field in enhancing the intention of sports consumption

Pub Date : 2023-06-30 DOI:10.17993/3ctic.2023.122.300-322
Yuqi Li
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Abstract

With the continuous progress and development of society and the outstanding achievements of football in the field of competitive sports in recent years, the enthusiasm of citizens to participate in sports and fitness has become higher and higher. The course turf ecology is a multi-layered organic whole composed of many natural and social factors, which is an important symbol of football competitiveness. It can be predicted that the relationship between sports and the environment and the impact of environmental changes on consumer intentions are global and long-term. Therefore, according to the annual change status and formation factors of ecological benefits such as carbon sequestration and oxygen release, transpiration water release, and heat absorption in the turf of a football field in a city, the time series stability test method and the multiple regression analysis method are used to discuss the comprehensive application of the lawn ecology of the football field in enhancing the intention of sports consumption. The experimental results verify that the ecological benefits of lawns have a significant positive effect on sports consumption intentions, which can not only optimize the unreasonable sports consumption structure, improve the level of sports consumption, and increase the proportion of consumption amount of more than 5,000 yuan from 5.06% to 23.34%, but also make the leading sports consumption motivation from a more symbolic display of personality, status symbols, and social entertainment to a sportsmanlike physique, entertainment, spiritual enjoyment, and positive guidance of sports consumption motivation.
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足球场草坪生态在提升体育消费意愿中的综合应用
随着社会的不断进步和发展,以及近年来足球在竞技体育领域取得的突出成绩,公民参与体育健身的积极性越来越高。球场草皮生态是由众多自然因素和社会因素构成的多层次有机整体,是足球竞争力的重要标志。可以预见,体育与环境的关系以及环境变化对消费者意愿的影响是全球性和长期性的。因此,根据某城市足球场草皮固碳释氧、蒸腾释水、吸热等生态效益的年变化状况及形成因素,采用时间序列稳定性检验方法和多元回归分析方法,探讨足球场草皮生态在增强体育消费意愿方面的综合应用。实验结果验证,草坪生态效益对体育消费意愿具有显著的正向作用,不仅可以优化不合理的体育消费结构,提高体育消费水平,将5000元以上的消费金额占比从5.06%提高到23.34%,而且可以使主导体育消费动机从更具象征性的个性展示、地位象征、而社会娱乐以体育健将的体魄、娱乐、精神享受,积极引导体育消费动机。
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