Pengaruh Promosi dan Kualitas Pelayanan Elektronik “Aku Online” terhadap Kepuasan Masyarakat pada Kantor Dinas Kependudukan dan Pencatatan Sipil Pemerintah Kabupaten Buleleng

Abstract

This study aims to examine (1) the effect of promotion and quality of electronic services "AKU Online" on community satisfaction at the Office of Population and Civil Registration of the Buleleng Regency Government, (2) The effect of promotion on community satisfaction at the Office of Population and Civil Registration of the Buleleng Regency Government , (3) the effect of electronic service quality on community satisfaction at the Office of Population and Civil Registration of the Buleleng Regency Government. The subject of this research is the community at the Population and Civil Registration Office of the Buleleng Regency Government and the objects of this research are promotion, quality of electronic services, and community satisfaction. The number of samples used is 100 respondents with purposive sampling. The research design is causal quantitative and the data collected was analyzed using multiple linear regression analysis with the SPSS 22.0 for Windows application. The results showed that (1) promotion and electronic service quality had a positive and significant effect on community satisfaction, (2) promotion had a positive and significant effect on community satisfaction, (3) electronic service quality had a positive and significant effect on community satisfaction