Social Media Promotions of Tourism and Hospitality Industry: Implications for Bangladesh

Abstract

Lately, the world has gotten rid of a massive outbreak of a deadly virus named COVID-19; the whole world was shut down for several months. Tourism was one of the most affected sectors by this epidemic. This industry needs a robust promotional strategy to get back in good shape. Nowadays, social media promotion has taken over traditional promotional methods. During the last two years, social media has had almost a billion new users, which is excellent news for all marketers who need to promote their commodities and services using this social media. Now that the world is returning to normal, social media promotion can be a game-changer for tourism. There are as many as 4.62 billion users of social media in the whole world (which is 58.4% of the world population). Again, the number is 49.55 million in Bangladesh. These users can be targeted for this type of promotion by the tourism operators in Bangladesh. With a rigorous search of secondary information, this research has attempted to examine social media’s role in promoting tourism and hospitality services in the country. Keywords : Social Media, Promotion, WOM, Tourism and Hospitality Industry, and Bangladesh DOI: 10.7176/JTHS/65-04 Publication date: October 31 st 2023