Is Authenticity the New Luxury? Examining the Components and Dynamics of the Luxury Accommodation Experience

IF 4.4 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality & Tourism Research Pub Date : 2023-10-28 DOI:10.1177/10963480231204351

Lydia Hanks, Makarand Mody, Tarik Dogru (Dr. True)

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Abstract

The nature of luxury experiences has been evolving, with the focus shifting from objective criteria of luxury to understanding customers’ perceptions of luxury experiences. Moreover, in the context of an emerging homesharing sector, there remains a gap in our understanding of what comprises the luxury accommodation experience. The present study develops a model to capture the components and dynamics of the evolving nature of luxury in the accommodations industry. Consistent with our hypotheses, we find that authenticity serves as the primary antecedent of extraordinary experiences in the luxury accommodations industry. It leads to memorable accommodation experiences via the secondary antecedents of Pine and Gilmore’s dimensions of the experience economy and the dimensions of “new luxury,” including digital disconnection and ethical consumerism. Our findings are validated in a second, independent sample of luxury consumers, and have important theoretical and practical implications in the fields of hospitality, luxury, branding, and services management.

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真品是新的奢侈品吗?考察豪华住宿体验的组成部分和动态

奢侈品体验的本质一直在演变，重点从奢侈品的客观标准转向了解客户对奢侈品体验的看法。此外，在新兴住宅共享行业的背景下，我们对豪华住宿体验的理解仍然存在差距。本研究开发了一个模型来捕捉住宿行业中不断发展的奢侈品性质的组成部分和动态。与我们的假设一致，我们发现真实性是豪华住宿行业非凡体验的首要先决条件。它通过Pine和Gilmore的体验经济维度和“新奢侈品”维度(包括数字脱节和道德消费主义)的次要先例，带来了令人难忘的住宿体验。我们的研究结果在第二个独立的奢侈品消费者样本中得到了验证，并在酒店、奢侈品、品牌和服务管理领域具有重要的理论和实践意义。

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来源期刊

Journal of Hospitality & Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

10.10

自引率

9.50%

发文量

期刊介绍： The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.