Trekking through the COVID-19 challenge: a case study of Junoon Adventures

IF 1.3 Q2 EDUCATION & EDUCATIONAL RESEARCH

Journal of Teaching in Travel & Tourism Pub Date : 2023-09-22 DOI:10.1080/15313220.2023.2261883

Parijat Lanke, Sumit Banerjee

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Abstract

ABSTRACTThe travel and tourism industry was one of the worst hit by the COVID-19 pandemic. The impact of the pandemic was still weathered by the large companies with capital, but smaller travel and tourism companies had to completely reimagine their offerings and plans and yet scramble to sustain. This case study is of one such small travel and tourism company named “Junoon Adventures” located in India. This case study not only presents the survival of a small Indian company but also provides lessons on how “organizational memory”, “geographical advantage”, and “employee attitude” together formed the perfect mix to weather the wrath the COVID-19 pandemic unleashed on the travel and tourism industry. This case study is prepared with primary data from the extensive interviews of the company founder and other employees, supplemented by secondary data from public reports.KEYWORDS: COVID-19travel & tourismIndiateam buildingorganizational culture Disclosure statementNo potential conflict of interest was reported by the authors.Notes1. World Travel and Tourism Council, Economic Impact Research. Accessed on July 28, 2023.URL: https://wttc.org/research/economic-impact2. Junoon Adventures website: https://junoonadventure.in/discover-junoon/3. MHA issues new Guidelines: Unlock 4 opens up more activities outside Containment Zones, Strict enforcement of lockdown in Containment Zones till 30th September 2020, Ministry of Home Affairs, Press Information Bureau, 29 August 2020, available at: https://pib.gov.in/PressReleseDetail.aspx?PRID=16496234. Annexure-1 National Directives for COVID-19 Management, Guidelines for Phased Re-Opening (Unlock 2), Ministry of Home Affairs Order No. 40-3/2020-DM-I(A) dated 29 June, 20205. Know the Monsoon, Monsoon Online, available at: https://mol.tropmet.res.in/know-the-monsoon/

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徒步穿越COVID-19挑战:Junoon Adventures的案例研究

摘要旅游行业是受新冠肺炎疫情影响最严重的行业之一。拥有资金的大公司仍然经受住了疫情的影响，但规模较小的旅游公司不得不完全重新构想他们的产品和计划，并努力维持下去。本案例研究的是一家名为“Junoon Adventures”的小型旅游公司，该公司位于印度。本案例研究不仅展示了一家印度小公司的生存，还提供了关于“组织记忆”、“地理优势”和“员工态度”如何共同构成完美组合的经验教训，以抵御COVID-19大流行对旅游业的冲击。本案例研究的主要数据来自对公司创始人和其他员工的广泛采访，并辅以公开报道的次要数据。关键词:covid -19旅游与旅游业团队建设组织文化披露声明作者未报告潜在利益冲突。世界旅游理事会，经济影响研究。于2023年7月28日访问。URL: https://wttc.org/research/economic-impact2。Junoon Adventures网站:https://junoonadventure.in/discover-junoon/3。内政部新闻新闻局，2020年8月29日，发布新指南:《解锁4》在隔离区外开放更多活动，严格执行隔离区封锁至2020年9月30日》，可在以下网站查阅:https://pib.gov.in/PressReleseDetail.aspx?PRID=16496234。附件1国家COVID-19管理指令，分阶段重新开放指南(解锁2)，内政部于205年6月29日发布的第40 / 3/2020- dm - i (A)号命令。了解季风，季风在线，可在:https://mol.tropmet.res.in/know-the-monsoon/

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来源期刊

Journal of Teaching in Travel & Tourism EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

4.30

自引率

12.00%

发文量

期刊介绍： The Journal of Teaching in Travel & Tourism is the professional journal of the International Society of Travel & Tourism Educators (ISTTE). This journal serves as an international interdisciplinary forum and reference source for travel and tourism education. The readership of the journal is international in scope, with a good representation in college and university libraries as well as high schools and professional schools offering courses in travel and tourism.