{"title":"We’re a good match: Selective political friending on social networking sites","authors":"Manuel Cargnino, German Neubaum, Stephan Winter","doi":"10.1515/commun-2021-0028","DOIUrl":null,"url":null,"abstract":"Abstract To date, the role of user behavior in the formation of politically homogeneous online environments (oftentimes called echo chambers) is not fully understood. Building on selective exposure research, we introduce the notion of selective political friending, that is, the preference for political like-mindedness in social affiliations on social networking sites. In a pre-registered laboratory experiment with users of social networking sites in Germany (N = 199), we find that users preferably build connections with those who share their opinions toward controversial political issues. Political like-mindedness outperforms other friending criteria such as popularity or career-related fit with another user. Political friending is pronounced when individuals’ pre-existing opinions are strong. The present study points to the necessity to take the motivational complexity into account when studying phenomena linked to political homogeneity on SNS.","PeriodicalId":46724,"journal":{"name":"Communications-European Journal of Communication Research","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communications-European Journal of Communication Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1515/commun-2021-0028","RegionNum":4,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract To date, the role of user behavior in the formation of politically homogeneous online environments (oftentimes called echo chambers) is not fully understood. Building on selective exposure research, we introduce the notion of selective political friending, that is, the preference for political like-mindedness in social affiliations on social networking sites. In a pre-registered laboratory experiment with users of social networking sites in Germany (N = 199), we find that users preferably build connections with those who share their opinions toward controversial political issues. Political like-mindedness outperforms other friending criteria such as popularity or career-related fit with another user. Political friending is pronounced when individuals’ pre-existing opinions are strong. The present study points to the necessity to take the motivational complexity into account when studying phenomena linked to political homogeneity on SNS.
期刊介绍:
The European Journal of Communication Research is an established forum for scholarship and academic debate in the field of communication science and research from a European perspective. Communication science is concerned with the investigation of the structure and function of communication processes and their impact on society, social groups and individuals. The European Journal of Communication Research highlights the concerns of this discipline through the publication of articles, research reports, review essays and book reviews on theoretical and methodological developments considered from a European perspective. Communications seeks new and original European research material in the fields of interpersonal communication, intercultural communication and mass communication.