Online Platform Use and Performance Among Listed Tourism Companies in China

IF 8 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel Research Pub Date : 2023-09-11 DOI:10.1177/00472875231197203

Jiaxin Tian, Jing Ma

引用次数: 0

Abstract

This paper applies information dissemination theory, consumer information behavior theory, signaling theory, and value co-creation theory to investigate the effects of companies’ online platform operations from a tourism company perspective. We gathered data from 51 listed tourism companies in China between 1992 and 2022 to test these impacts. Results showed that using online platforms could improve listed tourism companies’ performance, but not all platforms played the same role. Of the three online platforms we tested, official websites and WeChat accounts had significant positive influences on listed tourism companies’ performance; Weibo had no effect. Group research revealed that online platforms most effectively enhanced hotels’ performance, followed by comprehensive tourism companies. Resource tourism companies received no obvious impact.

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中国旅游上市公司网络平台使用与绩效分析

本文运用信息传播理论、消费者信息行为理论、信号理论、价值共同创造理论，从旅游企业的角度考察企业网络平台运营的效果。我们收集了1992年至2022年间中国51家旅游上市公司的数据来测试这些影响。结果表明，利用网络平台可以提高旅游上市公司的绩效，但并非所有平台的作用都相同。在我们测试的三个在线平台中，官方网站和微信公众号对旅游上市公司的绩效有显著的正向影响;微博没有任何影响。集团研究显示，在线平台最有效地提升了酒店的业绩，其次是综合性旅游公司。资源旅游企业未受到明显影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Travel Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

18.90

自引率

9.00%

发文量

期刊介绍： The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.