A Content Analysis of Consumer Feedback on ‘Teddy Tour Berlin’ Within the Concept of Toy Tourism

Abstract

With changing consumer trends and technological developments, the nature of tourism has evolved. Online platforms have made it easier for tourists to share their experiences and evaluations of the services they have consumed. Evaluating tourism services is often possible only after consumption, increasing consumer feedback's effectiveness. This study aims to analyze the comments written by individuals on the website of Teddy Tour Berlin, an agency specializing in toy tourism. In the study, 34 comments from 2005 to February 1, 2022, interpreting the comments, have been analyzed using Maxqda qualitative data analysis software. A total of 182 codes were derived from 1016 words, and six main themes were identified, including positive reviews, materials provided, experiences, friendship, and suggestions and advice for the agency. The coding analysis indicates that nearly half of the comments (47.83%) consisted of positive opinions.