{"title":"An OpenAI roundup: What marketers are saying about ChatGPT","authors":"Donna Talarico","doi":"10.1002/tsr.31187","DOIUrl":null,"url":null,"abstract":"Launched in November 2022 by OpenAI, ChatGPT is an artificial intelligence language model that can be used in countless ways. In short, it's a powerful chatbot that participates in human‐like conversations with users like you and me. When I asked ChatGPT how higher education could use its technology to market to adult learners, it suggested the following ideas:","PeriodicalId":202136,"journal":{"name":"The Successful Registrar","volume":"44 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Successful Registrar","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1002/tsr.31187","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Launched in November 2022 by OpenAI, ChatGPT is an artificial intelligence language model that can be used in countless ways. In short, it's a powerful chatbot that participates in human‐like conversations with users like you and me. When I asked ChatGPT how higher education could use its technology to market to adult learners, it suggested the following ideas: