Stimulation of domestic goods sales

Abstract

The strategy of import substitution in the national economic policy, which provides the creation of conditions for the domestic production development, is mainly based on production capabilities and is aimed at ensuring the socio-economic and security needs of the country. Much less emphasis was placed on the possibility of substituting domestically produced goods for the demand of the population. Much less emphasis was placed on the possibility of the population’s demand replacement with domesti­cally produced goods. However, in view of social security, especially in the conditions of martial law, when there are disruptions in the supply of products, in particular imported products, the correlation between the industrial and trade sectors within the policy of import substitution seems to be unfairly underestimated. So the issue of taking into account the parameters of retail trade when determining the priorities of the national policy of import substitution becomes relevant. Therefore, the purpose of the article is to investigate the potential impact of retail trade on the implementation of the policy of import substitution in the country and to determine the directions of trade business support for domestic production in wartime with the perspective of post-war recovery of Ukraine. Using the me­thods of analysis and synthesis, comparison, grouping and systematization, the article exa­mines the level of import dependence of the retail trade of Ukraine in the pre-war period, which gives an idea of the potential of import substitution in the industry. Evaluating the product structure of retail turnover according to the criterion of the ratio of domestic and imported products made it possible to establish product groups, the domestic production of which must be supported and developed. Using the analysis of the dynamics of the commodity structure of imports in the prewar and wartime period, commodity items were identified for which supply chains were restored and for which there is a sufficiently high domestic demand, reflecting the needs of the market under martial law. Also, based on the analytical assessment of the levers of influence of trade business on its supply chain partners – domestic suppliers, the directions of its support for domestic, import-substituting production have been determined. The involvement of trade enterprises in the implementation of the national strategy of import substitution with the perspective of post-war reproduction involves the transformation of approaches to the integrated management of supply chains.