Pengaruh Kulitas Pelayanan, Kelengkapan Produk dan Harga terhadap Keputusan Pembelian pada Toko Bangunan Sinar Mulyo Abadi

Abstract

This study aims to determine the effect of Service Quality, Product Completeness and Price on Purchase Decisions. This study uses a quantitative approach. Sampling in this study using accidental sampling technique, with the number of respondents as many as 98 respondents from consumers of Sinar Mulyo Abadi Building Stores. Data collection techniques using questionnaires distributed through questionnaires. Data processing in this study used the SPSS 25 software program (Statistical Program For the Social Sciences). The results of the study show that: Service Quality affects Purchase Decisions at Sinar Mulyo Abadi Building Stores, Product Completeness affects Purchase Decisions at Sinar Mulyo Abadi Building Stores, and Price affects Purchase Decisions at Sinar Mulyo Abadi Building Stores.