Resilience to Online Privacy Violation: Developing a Typology of Consumers

IF 0.9 Q3 ECONOMICS

Scientific Annals of Economics and Business Pub Date : 2023-09-25 DOI:10.47743/saeb-2023-0028

Jelena Budak, Edo Rajh, Bruno Škrinjarić

引用次数: 0

Abstract

This study examines which segments of population with similar resilience to online privacy violation, severity of online privacy violation, and attitudes towards online privacy concern exist in Croatia, and whether they can be differentiated by demographic characteristics and attitudes towards other online constructs. Research is performed on a representative sample of Croatian Internet users who experienced online privacy violation. The survey data were analyzed using factor analysis, k-means cluster analysis, chi-square test and ANOVA. The findings indicate three groups of consumers with: (1) low-resilience, (2) moderate-resilience, and (3) high-resilience; who differ in age, income, and online buying habits.

查看原文本刊更多论文

网络隐私侵犯的弹性:消费者类型的发展

本研究考察了克罗地亚哪些人群对网络隐私侵犯、网络隐私侵犯的严重程度和对网络隐私关注的态度具有相似的适应能力，以及他们是否可以通过人口特征和对其他网络结构的态度来区分。研究是在克罗地亚互联网用户谁经历了网络隐私侵犯的代表性样本进行的。采用因子分析、k-均值聚类分析、卡方检验和方差分析对调查数据进行分析。研究结果表明，消费者具有低弹性、中弹性和高弹性三种类型;他们在年龄、收入和网上购物习惯上各不相同。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Scientific Annals of Economics and Business ECONOMICS-

CiteScore

1.40

自引率

0.00%

发文量

审稿时长

10 weeks

期刊介绍： The Journal called Scientific Annals of Economics and Business (formerly Analele ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe economice / Scientific Annals of the Alexandru Ioan Cuza University of Iasi. Economic Sciences), was first published in 1954. It is published under the care of the Alexandru Ioan Cuza University, the oldest higher education institution in Romania, a place of excellence and innovation in education and research since 1860. Throughout its editorial life, the journal has been continuously improving. Renowned professors, well-known in the country and abroad, have published in this journal. The quality of the published materials is ensured both through their review by external reviewers of the institution and by the editorial staff that includes professors for each area of interest. The journal published papers in the following main sections: Accounting; Finance, Money and Banking; Management, Marketing and Communication; Microeconomics and Macroeconomics; Statistics and Econometrics; The Society of Knowledge and Business Information Systems.