The situational self-orientation model of digital publics

IF 4.7 1区文学 Q1 COMMUNICATION

Communication Theory Pub Date : 2023-10-13 DOI:10.1093/ct/qtad013

Hyelim Lee

引用次数: 0

Abstract

Abstract This article proposes the conceptual model called the Situational Self-Orientation Model of Digital Publics (SOMP) as an extension of the Situational Theory of Problem Solving (STOPS). The model aims to explain the digital publics’ communicative behaviors. It suggests five propositions by introducing three different working self-concepts (individual, relational, and collective self) on the issue. The different self-concepts affect involvement recognition and induce different self-oriented motivations (self-interest, interpersonal, and intragroup motivations) and self-oriented communication (I-oriented, You-oriented, and Us/Them-oriented communicative actions). The model is expected to provide theoretical and practical contributions to understanding the digital publics’ communication behaviors better.

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数字公众情境自我导向模型

本文提出了数字公众情境自我导向模型(SOMP)的概念模型，作为问题解决情境理论(STOPS)的扩展。该模型旨在解释数字公众的传播行为。它通过引入三种不同的工作自我概念(个人自我、关系自我和集体自我)，提出了五个命题。不同的自我概念影响涉入认知，诱发不同的自我导向动机(自利动机、人际动机和群体内动机)和自我导向交际行为(自我导向、你导向和我们/他们导向的交际行为)。该模型有望为更好地理解数字公众的传播行为提供理论和实践贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Communication Theory COMMUNICATION-

CiteScore

9.00

自引率

2.70%

发文量

期刊介绍： Communication Theory is an international forum publishing high quality, original research into the theoretical development of communication from across a wide array of disciplines, such as communication studies, sociology, psychology, political science, cultural and gender studies, philosophy, linguistics, and literature. A journal of the International Communication Association, Communication Theory especially welcomes work in the following areas of research, all of them components of ICA: Communication and Technology, Communication Law and Policy, Ethnicity and Race in Communication, Feminist Scholarship, Global Communication and Social Change, Health Communication, Information Systems, Instructional/Developmental Communication, Intercultural Communication, Interpersonal Communication, Journalism Studies, Language and Social Interaction, Mass Communication, Organizational Communication, Philosophy of Communication, Political Communication, Popular Communication, Public Relations, Visual Communication Studies, Children, Adolescents and the Media, Communication History, Game Studies, Gay, Lesbian, Bisexual and Transgender Studies, and Intergroup Communication. The journal aims to be inclusive in theoretical approaches insofar as these pertain to communication theory.