Neo-Exoticism Discourses in Indonesian Online Media: Normalizing Cultural Tourism Regime amid Market Economy

Humaniora Pub Date : 2023-10-19 DOI:10.22146/jh.78345

Ikwan Setiawan, Albert Tallapessy, Andang Subaharianto

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Abstract

This article explores the construction of neo-exoticism discourses in Indonesian online news media. Drawing on online news media research, we show how the transformation of ethnic cultures in Banyuwangi, East Java, Indonesia were positioned as the basis of various tourism events using the representation theory with the discursive constructionist approach. We focus on how some Indonesian online news media reported and positioned Banyuwangi Festival through quotations of government’s official’s statements and descriptions of cultural events that emphasize the transformation of ethnic cultures to meet national and global tourism markets. In doing so, Indonesian online news media actively produced, promoted, and distributed discourses of neo exoticism by emphasizing the beauty of certain of traditional rites, fashions, and arts in various carnivals and festivals. In addition, the media constructed neo-exoticism discourses as a formulas to popularize cultural and touristic events which proved to be beneficial, economically, for local people. However, we argue that broadcasting neo-exotic narratives also created online news media discursive subjects that normalize tourism regimes as managed by the cooperation of government and investors.

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印尼网络媒体中的新异国主义话语:市场经济背景下文化旅游制度的常态化

本文探讨印尼网路新闻媒体新异国主义话语的建构。借助在线新闻媒体研究，我们利用表征理论和话语建构主义方法，展示了印度尼西亚东爪哇班宇旺吉的民族文化转型如何被定位为各种旅游事件的基础。我们将聚焦于一些印尼网路新闻媒体如何引述政府官员的声明和对文化活动的描述，报导和定位Banyuwangi节，强调民族文化的转型，以满足国内和全球旅游市场。有鉴于此，印尼网路新闻媒体透过在各种嘉年华与节庆中强调某些传统仪式、时尚与艺术之美，积极制造、推广与传播新异域主义的话语。此外，媒体构建了新异国主义话语，作为推广文化和旅游活动的公式，这些活动被证明在经济上对当地人有益。然而，我们认为，广播新异国叙事也创造了在线新闻媒体话语主体，使政府和投资者合作管理的旅游制度正常化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Humaniora

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0.00%

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审稿时长

24 weeks