Impact of spirituality, culture, behaviour on sustainable consumption intentions

IF 9.9 1区环境科学与生态学 Q1 DEVELOPMENT STUDIES

Sustainable Development Pub Date : 2023-11-03 DOI:10.1002/sd.2813

Noopur Saxena, Ruchika Sharma

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引用次数: 1

Abstract

Abstract Sustainable consumption is a growing area of research due to the climate change and environmental degradation. The present study examines a conceptual model by integrating spirituality with cultural values from Hofstede cultural dimensions theory and constructs from Theory of Planned Behaviour (TPB) to determine sustainable consumption intention. The paper also examines the moderating role of gender. The data was gathered from 726 customers. Structural equation modelling was used to analyse the main variables influencing sustainable consumption intentions. Spirituality, collectivism and long‐term orientation were found to have a positive impact on attitudes that leads to sustainable consumption intention. Thus, this study helps to improve the predictive ability of the Theory of Planned Behaviour by incorporating spirituality as a behavioural belief and collectivism and long‐term orientation as cultural dimensions. The findings show that gender has no moderating effect. The study outlines the process for converting a person's cultural values, norms, and beliefs into a purchase intention. As a result, the research offers practitioners and decision‐makers insight into how to boost intention towards sustainable consumption.

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精神、文化、行为对可持续消费意向的影响

由于气候变化和环境恶化，可持续消费是一个日益增长的研究领域。本研究通过整合Hofstede文化维度理论中的精神性与文化价值，并从计划行为理论(TPB)中构建一个概念模型来确定可持续消费意愿。本文还探讨了性别的调节作用。这些数据来自726名客户。采用结构方程模型分析了影响可持续消费意愿的主要变量。灵性、集体主义和长期导向对导致可持续消费意愿的态度有积极影响。因此，本研究将灵性作为一种行为信念，将集体主义和长期取向作为文化维度，有助于提高计划行为理论的预测能力。研究结果表明，性别没有调节作用。该研究概述了将一个人的文化价值观、规范和信仰转化为购买意愿的过程。因此，该研究为从业者和决策者提供了如何提高可持续消费意愿的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Sustainable Development Multiple-

CiteScore

17.30

自引率

11.20%

发文量

168

期刊介绍： Sustainable Development is a publication that takes an interdisciplinary approach to explore and propose strategies for achieving sustainable development. Our aim is to discuss and address the challenges associated with sustainable development and the Sustainable Development Goals. All submissions are subjected to a thorough review process to ensure that our readers receive valuable and original content of the highest caliber.