The Influence Coverage Optimization Problem

Abstract

AbstractWe introduce the Influence Coverage Optimization Problem (ICOP), which is an influence maximization problem where the activation of nodes also depends on their location on the plane. Specifically, the ICOP assumes that there is a network where nodes become active (i.e., influenced) either by the influence they receive from interactions with active in-neighbors or by entering the coverage area of a physical ad or a Geo-fence. The objective is to locate a fixed number of ads or Geo-fences and modify the network influence rates to minimize the network activation time. Assuming a Markovian influence model, we prove that the ICOP is NP-hard, and then we present MIP formulations for three different types of coverage modes. A reformulation of the non-linear ‘big-M’ constraints, two types of valid cuts, and a fast heuristic based on the k-means algorithm are used as enhancements that facilitate solving the ICOP via an Iterative Decomposition Branch-and-Cut (IDBC) algorithm. In addition, we present an alternative discrete formulation of the ICOP using critical intersection points. Several experiments under various parameter configurations across instances with more than a hundred nodes and thousand arcs are conducted, showing the IDBC’s capability to provide optimal solutions within seconds or minutes for most instances. Moreover, the experiments reveal that the ICOP can significantly outperform a Geo-fence coverage model that does not consider network interactions to make location decisions.Keywords: Influence maximizationsocial networksmaximum coveragecritical intersection pointsbranch-and-cutDisclaimerAs a service to authors and researchers we are providing this version of an accepted manuscript (AM). Copyediting, typesetting, and review of the resulting proofs will be undertaken on this manuscript before final publication of the Version of Record (VoR). During production and pre-press, errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal relate to these versions also. AcknowledgementsThis research is partially funded by the National Science Foundation (NSF) (Award ENG/CMMI # 2145553), by the Air Force Office of Scientific Research (AFORS) (Award # FA9550-22-1-0236), and the Office of Naval Research (ONR) (Award # N00014-19-1-2329).