INTERNET MARKETING AS A WAY FOR MSMES TO DO INTERNATIONAL MARKETING

Abstract

International marketing carried out by the company is to reach the target market abroad. International marketing can be done in various ways, one of which is internet marketing. MSMEs as business unit have also done internet marketing, including MSMEs or batik shops at the Trusmi batik center, Cirebon. The purpose of this study was to determine whether internet marketing carried out by the batik shops at the Trusmi batik center could reach overseas markets. The number of samples in this study were 20 batik shops with batik showroom types. In practice, internet marketing is carried out by batik shops using websites and social media. Facebook, Instagram, Whatsapp are social media used by all batik shops at the Trusmi batik center. The results showed that internet marketing has been able to reach overseas markets with the purchase of batik products by customers from abroad. Purchases of batik products are made through direct purchases at the Trusmi batik center and also through online media. Sales results from purchases by customers from abroad can be said to be quite large before the Covid-19 pandemic in Indonesia. The ban on foreign tourists from entering Indonesia has contributed to the decline in sales of batik products made by the Trusmi batik center by buyers from abroad.