Acceptability of Millets-Based Fast Food Items amongst Indian Students

Abstract

The present study investigated the impact of attributes of millets-based fast food items on creating memorable food experience for students and the acceptability of students towards millets-based fast food items. The data for the study was collected from 110 students who attended EAT RIGHT MILLET fest, jointly organized by Food Safety and Standards Authority of India (FSSAI) and Department of Hotel Management, Maharishi Markandeshwar deemed to be University, Mullana, India on 18th March 2023 and consumed millets based fast food items from different stalls. The results of the study proved that attributes of millets-based fast food items had a significant impact on creating memorable food experiences for students. Furthermore, a significant relationship was found between these attributes and the acceptability of students towards millets-based fast food items postulating that millets-based fast food items were acceptable to the students.