THREAT ANALYSIS AND SECURITY OF PERSONAL DATA USING USER DEVICES WITH EYE-TRACKERS

Abstract

Eye-tracking technology has been extensively used in web development, marketing, and gaming mechanics because of the ability to obtain data regarding the trajectory and gaze fixation points. Eye movement information may be effectively used to study complex cognitive processes and human visual perception. However, a significant issue of leaking user privacy has arisen with the expansion of eye-tracking technology. Since the technology can obtain highly sensitive information regarding user behavior and preferences, measures for protecting personal data are required. At the current stage of the development of technology, research on threats and means to ensure the security of personal data has become a high priority in this field. Proper diligence in the development and use of eye-tracking devices is becoming an integral part of the process. Potential threats associated with collecting, storing, and trans mitting information about users' gaze should be considered. Various methods have been proposed to ensure the security of personal data through the use of eye-tracking devices. The anonymization of data, which is the removal or replacement of personal identifying elements, appears to be among these. Transparency and user agreement to the collection and use of gaze data has also been an important aspect. This can be accomplished by explicitly providing information about the purpose of the data collection and the ability to control privacy. Threats related to the use of eye-tracking technology were considered, providing methods of ensuring the security of personal data. These are important steps in the development of the field to protect user privacy while improving the safety and ethics of using eye-tracking devices.