Analisis Dampak Manajemen Strategis terhadap Kinerja UMKM di Provinsi Lampung

IF 3.3 Q2 BUSINESS

Asia-Pacific Journal of Business Administration Pub Date : 2023-06-05 DOI:10.37090/bpj.v3i1.1124

Suryani Suryani

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引用次数: 0

Abstract

This study aims to analyze the impact of strategic management on the performance of Micro, Small and Medium Enterprises (MSMEs) in Lampung Province. MSMEs have a significant role in regional and national economic growth, but the challenges faced by MSMEs often affect their overall performance. This study uses a qualitative approach by collecting data/information through interviews with several MSME actors/owners operating in Lampung Province. The in-depth and structured interviews focused on strategic management aspects, including strategic planning, strategy implementation, control and performance evaluation. In addition, MSME performance data is also collected, such as sales growth, profitability, operational efficiency, and market share. The results of this study indicate that MSMEs that implement strategic management well tend to achieve better performance than those who focus less on this aspect. Good strategic planning allows MSMEs to have a clear long-term vision and goals, while effective strategy implementation helps them to better face market challenges. Tight control allows SMEs to respond quickly to changing situations, and regular performance evaluations allow them to improve weaknesses and capitalize on existing potential. Keywords: performance, strategic management, SMMEs.

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分析战略管理对楠榜省UMKM绩效的影响

本研究旨在分析战略管理对楠榜省中小微企业(MSMEs)绩效的影响。中小微企业在区域和国家经济增长中发挥着重要作用，但中小微企业所面临的挑战往往会影响其整体绩效。本研究采用定性方法，通过采访在楠榜省经营的几位中小微企业参与者/所有者来收集数据/信息。深入和结构化的访谈侧重于战略管理方面，包括战略规划、战略实施、控制和绩效评估。此外，还收集了中小微企业的业绩数据，如销售增长、盈利能力、运营效率、市场份额等。本研究结果表明，实施战略管理的中小微企业往往比实施战略管理较少的中小微企业取得更好的绩效。良好的战略规划使中小微企业拥有清晰的长期愿景和目标，而有效的战略实施则有助于中小微企业更好地面对市场挑战。严格的控制使中小企业能够迅速对变化的情况作出反应，定期的绩效评估使他们能够改进弱点并利用现有的潜力。关键词:绩效，战略管理，中小企业

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来源期刊

Asia-Pacific Journal of Business Administration BUSINESS-

CiteScore

7.20

自引率

13.20%

发文量

期刊介绍： The Asia Pacific Journal of Business Administration (APJBA) publishes original research on: Business Strategy and Policy, Accounting and Board Governance, Marketing and People Management, and Operations and Supply Chain Management. The journal welcomes practical and skill-based submissions in these areas. There is particular interest in submissions regarding: Sustainable Business Practices, Quality Management Practices, Innovation and Creativity in Management, as well as Managing a Learning Organisation. The Asia Pacific region is full of collaborations between government, NGOs and private enterprise. Submissions are welcome which contribute to our understanding of partnerships and the cross-cultural issues. Research methods vary, and the journal is interested in the full diverse of qualitative (case and action research, etc) as well as quantitative survey studies and their recommendations. The APJBA seeks to become a forum for both established scholars and early career researchers in all aspects of management and business in the Asia-Pacific region. Emphasis is on rigour and relevance, on theory and practice, in a globalised scholarly environment.