{"title":"Analisis Dampak Manajemen Strategis terhadap Kinerja UMKM di Provinsi Lampung","authors":"Suryani Suryani","doi":"10.37090/bpj.v3i1.1124","DOIUrl":null,"url":null,"abstract":"This study aims to analyze the impact of strategic management on the performance of Micro, Small and Medium Enterprises (MSMEs) in Lampung Province. MSMEs have a significant role in regional and national economic growth, but the challenges faced by MSMEs often affect their overall performance. This study uses a qualitative approach by collecting data/information through interviews with several MSME actors/owners operating in Lampung Province. The in-depth and structured interviews focused on strategic management aspects, including strategic planning, strategy implementation, control and performance evaluation. In addition, MSME performance data is also collected, such as sales growth, profitability, operational efficiency, and market share. The results of this study indicate that MSMEs that implement strategic management well tend to achieve better performance than those who focus less on this aspect. Good strategic planning allows MSMEs to have a clear long-term vision and goals, while effective strategy implementation helps them to better face market challenges. Tight control allows SMEs to respond quickly to changing situations, and regular performance evaluations allow them to improve weaknesses and capitalize on existing potential.
 Keywords: performance, strategic management, SMMEs.","PeriodicalId":45401,"journal":{"name":"Asia-Pacific Journal of Business Administration","volume":null,"pages":null},"PeriodicalIF":3.3000,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia-Pacific Journal of Business Administration","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37090/bpj.v3i1.1124","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This study aims to analyze the impact of strategic management on the performance of Micro, Small and Medium Enterprises (MSMEs) in Lampung Province. MSMEs have a significant role in regional and national economic growth, but the challenges faced by MSMEs often affect their overall performance. This study uses a qualitative approach by collecting data/information through interviews with several MSME actors/owners operating in Lampung Province. The in-depth and structured interviews focused on strategic management aspects, including strategic planning, strategy implementation, control and performance evaluation. In addition, MSME performance data is also collected, such as sales growth, profitability, operational efficiency, and market share. The results of this study indicate that MSMEs that implement strategic management well tend to achieve better performance than those who focus less on this aspect. Good strategic planning allows MSMEs to have a clear long-term vision and goals, while effective strategy implementation helps them to better face market challenges. Tight control allows SMEs to respond quickly to changing situations, and regular performance evaluations allow them to improve weaknesses and capitalize on existing potential.
Keywords: performance, strategic management, SMMEs.
期刊介绍:
The Asia Pacific Journal of Business Administration (APJBA) publishes original research on: Business Strategy and Policy, Accounting and Board Governance, Marketing and People Management, and Operations and Supply Chain Management. The journal welcomes practical and skill-based submissions in these areas. There is particular interest in submissions regarding: Sustainable Business Practices, Quality Management Practices, Innovation and Creativity in Management, as well as Managing a Learning Organisation. The Asia Pacific region is full of collaborations between government, NGOs and private enterprise. Submissions are welcome which contribute to our understanding of partnerships and the cross-cultural issues. Research methods vary, and the journal is interested in the full diverse of qualitative (case and action research, etc) as well as quantitative survey studies and their recommendations. The APJBA seeks to become a forum for both established scholars and early career researchers in all aspects of management and business in the Asia-Pacific region. Emphasis is on rigour and relevance, on theory and practice, in a globalised scholarly environment.