Analisis Strategi Pengembangan Wahana Tirta Pesona di Kota Bandar Lampung

IF 3.3 Q2 BUSINESS

Asia-Pacific Journal of Business Administration Pub Date : 2023-06-05 DOI:10.37090/bpj.v3i1.1125

Jumini Rahayu, Aprilianto Amir, Hinfa Mosshananza

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引用次数: 0

Abstract

Tourism is an activity carried out by individual or group in the form of a trip to visit a certain place with the aim of having a vacation, and seeing the features and beauty of this tour. Tirta Pesona rides are one of the tours located in the city of Bandar Lampung. The purpose of this study was to analyze the strategy for developing Wahana Tirta Pesona tourism in the city of Bandar Lampung. The type of research used in this study is a type of qualitative research. Based on the results of interviews, the main attraction of the Wahana Tirta Pesona tourist attraction is the natural beauty that is very natural. So that the management goes according to the planned objectives in the tourism development strategy where the manager focuses on developing facilities and increasing promotions so that the number of visitors does not continue to decrease. The techniques and planning possessed by the Wahana Tirta Pesona tourist attraction are quite good, but are not running effectively in their implementation. Based on the results of interviews and observations, it can be concluded that the development strategies at tourist sites that have been carried out have been implemented but are still ineffective, resulting in a decrease in the number of visitors. The decrease in the number of visitors was caused by several other factors such as the impact of the Covid'19 pandemic, lack of promotional activities, lack of maintenance, and lack of access road facilities and infrastructure to the location. The management has tried to develop tourism objects including constructing other supporting facilities. Keywords: development strategy, strategy implementation, tourism

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楠榜市 Tirta Pesona 游乐场发展战略分析

旅游是个人或团体以旅行的形式进行的活动，目的是去某个地方度假，并看到这个旅游的特色和美丽。Tirta Pesona游乐设施是位于班达楠榜市的旅游项目之一。本研究的目的是分析在班达楠榜市发展Wahana Tirta Pesona旅游的策略。本研究使用的研究类型是一种定性研究。根据采访的结果，Wahana Tirta Pesona旅游景点的主要吸引力是非常自然的自然美。因此，管理按照旅游发展战略中的计划目标进行，经理将重点放在开发设施和增加促销活动上，这样游客的数量就不会继续减少。Wahana Tirta Pesona旅游景点拥有的技术和规划相当好，但在实施中没有有效地运行。根据访谈和观察的结果，可以得出结论，已经实施的旅游景点发展战略已经实施，但仍然无效，导致游客数量减少。游客数量的减少是由其他几个因素造成的，如新冠疫情的影响、缺乏宣传活动、缺乏维护、缺乏通往该地点的道路设施和基础设施。管理层努力开发旅游对象，包括建设其他配套设施。关键词:发展战略，战略实施，旅游业

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来源期刊

Asia-Pacific Journal of Business Administration BUSINESS-

CiteScore

7.20

自引率

13.20%

发文量

期刊介绍： The Asia Pacific Journal of Business Administration (APJBA) publishes original research on: Business Strategy and Policy, Accounting and Board Governance, Marketing and People Management, and Operations and Supply Chain Management. The journal welcomes practical and skill-based submissions in these areas. There is particular interest in submissions regarding: Sustainable Business Practices, Quality Management Practices, Innovation and Creativity in Management, as well as Managing a Learning Organisation. The Asia Pacific region is full of collaborations between government, NGOs and private enterprise. Submissions are welcome which contribute to our understanding of partnerships and the cross-cultural issues. Research methods vary, and the journal is interested in the full diverse of qualitative (case and action research, etc) as well as quantitative survey studies and their recommendations. The APJBA seeks to become a forum for both established scholars and early career researchers in all aspects of management and business in the Asia-Pacific region. Emphasis is on rigour and relevance, on theory and practice, in a globalised scholarly environment.