Teaching organizational culture using an augmented reality game

Abstract

Courses Theories of Organizational Communication; Communication Theory.Objectives The proposed activity utilizes a digitally interactive global positioning system–based augmented reality game to help students (a) gain a richer learning experience through immersion and engagement with their surroundings, (b) learn how to interpret culture from observable artifacts (e.g. buildings, statues, stories), and (c) reflect on organizational culture’s multilayered, multifaceted, and emergent nature.