Dog-Friendly Accommodation: Specialty OTAs and Decision-Making

IF 2.6 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Quality Assurance in Hospitality & Tourism Pub Date : 2023-10-03 DOI:10.1080/1528008x.2023.2264509

Lori S. Hoy, Brigitte Stangl, Nigel Morgan

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引用次数: 0

Abstract

This study utilizes Cognitive-Experiential Self-Theory (CEST) to examine the underserved, but flourishing, market of travelers seeking dog-friendly accommodation. Extant hospitality research has not examined the evaluation/judgment of using specialty OTAs as an information source. CEST allows for an investigation of how experiential and analytic processing of emotion-driven and logic-driven dispositions impact affective and cognitive responses, resulting in the consumer behavioral tendency to use a specialty OTA. Results based on 697 questionnaires from people who had previously traveled with their dogs show that human well-being beliefs impact peoples’ attitude (affective response) and intention to use the specialty OTA. Interestingly expertise has no impact on attitude or usage intention. Further, institutional trust and risk attitude impact the perceived usefulness (cognitive response) and usage intention. A novel, empirically tested model to predict the specialty OTA usage of those wishing to book dog-friendly leisure accommodation is presented. Managerial implications are provided.

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狗友好住宿:专业ota和决策

本研究利用认知-经验自我理论(CEST)来研究服务不足但蓬勃发展的旅行者寻求狗友好住宿的市场。现有的酒店业研究并没有考察使用专业在线旅行社作为信息来源的评价/判断。CEST允许调查情感驱动和逻辑驱动倾向的经验和分析处理如何影响情感和认知反应，从而导致消费者使用专业OTA的行为倾向。基于697份问卷调查的结果表明，人类的幸福信念会影响人们的态度(情感反应)和使用专业OTA的意愿。有趣的是，专业知识对态度和使用意图没有影响。此外，机构信任和风险态度影响感知有用性(认知反应)和使用意愿。本文提出了一个新颖的、经过实证检验的模型，用于预测那些希望预订狗友好型休闲住宿的人的专业OTA使用情况。提供了管理意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Quality Assurance in Hospitality & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

7.00

自引率

18.20%

发文量

期刊介绍： The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism