Generative Artificial Intelligence in Marketing

IF 2.2 4区计算机科学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS

IT Professional Pub Date : 2023-09-01 DOI:10.1109/mitp.2023.3314325

Nir Kshetri

引用次数: 0

Abstract

Generative artificial intelligence tools have found a wide range of uses in marketing. This article delves into how these tools are transforming three key areas of marketing: personalization, insight generation, and content creation.

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市场营销中的生成式人工智能

生成式人工智能工具在市场营销中得到了广泛的应用。本文将深入探讨这些工具如何改变营销的三个关键领域:个性化、洞察生成和内容创建。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

IT Professional COMPUTER SCIENCE, INFORMATION SYSTEMS-COMPUTER SCIENCE, SOFTWARE ENGINEERING

CiteScore

5.00

自引率

0.00%

发文量

111

审稿时长

>12 weeks

期刊介绍： IT Professional is a technical magazine of the IEEE Computer Society. It publishes peer-reviewed articles, columns and departments written for and by IT practitioners and researchers covering: practical aspects of emerging and leading-edge digital technologies, original ideas and guidance for IT applications, and novel IT solutions for the enterprise. IT Professional’s goal is to inform the broad spectrum of IT executives, IT project managers, IT researchers, and IT application developers from industry, government, and academia.