Instagram Use and Equity in Public Health: A Study on Brazil and Portugal During the COVID-19 Pandemic

IF 0.8 Q3 COMMUNICATION

Canadian Journal of Communication Pub Date : 2023-09-01 DOI:10.3138/cjc-2022-0059

Pâmela Pinto, Maria João Antunes, Ana Margarida Almeida, Denis Renó

引用次数: 0

Abstract

Background: There are few studies on the use of Instagram during the COVID-19 pandemic in low-income countries, even though Instagram is considered a tool to fight COVID-19. Analysis: This work applies both an exploratory approach and content analysis to study the Instagram profiles of Portugal’s National Health Service and Brazil’s Ministry of Health, as well as of citizens of these two countries, during the COVID-19 pandemic. 1,633 posts from these health authorities were analyzed. In addition, netnography methodology was applied to the analysis of a total of 48,691 posts. Conclusions: Citizens and sanitary authorities used Instagram as a space to discuss the pandemic. Citizens emphasized feelings and opinions through photos. For their part, authorities adopted the platform as an official communication channel, with limitations regarding the equity of their content.

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Instagram在公共卫生中的使用和公平性:对2019冠状病毒病大流行期间巴西和葡萄牙的研究

背景:尽管Instagram被认为是对抗COVID-19的工具，但关于低收入国家在COVID-19大流行期间使用Instagram的研究很少。分析:本工作采用探索性方法和内容分析来研究2019冠状病毒病大流行期间葡萄牙国家卫生局和巴西卫生部以及这两个国家公民的Instagram个人资料。分析了来自这些卫生当局的1633个帖子。此外，采用网络学方法分析了总共48 691个员额。结论:市民和卫生当局利用Instagram作为讨论大流行的空间。市民们通过照片强调了自己的感受和意见。而官方则将微信平台作为官方沟通渠道，并对其内容的公平性进行了限制。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Canadian Journal of Communication COMMUNICATION-

CiteScore

0.80

自引率

20.00%

发文量

期刊介绍： The objective of the Canadian Journal of Communication is to publish Canadian research and scholarship in the field of communication studies. In pursuing this objective, particular attention is paid to research that has a distinctive Canadian flavour by virtue of choice of topic or by drawing on the legacy of Canadian theory and research. The purview of the journal is the entire field of communication studies as practiced in Canada or with relevance to Canada. The Canadian Journal of Communication is a print and online quarterly. Back issues are accessible with a 12 month delay as Open Access with a CC-BY-NC-ND license. Access to the most recent year''s issues, including the current issue, requires a subscription. Subscribers now have access to all issues online from Volume 1, Issue 1 (1974) to the most recently published issue.